Home & Pantry is a home and giftware boutique that tasked me with coming up with some concept layouts for magazine advertisements in keeping with the Home & Pantry brand. Their styling is largely focused on French Country, Shabby Chic and Rustic inspired products and wanted clean and simple concepts for advertisements. To accompany the layout concept I also developed a short slogan that reflected their company style and values.
This is a selection of surface pattern designs and illustrations created using mixed media including mono printing, hand drawn elements and digital collaging techniques as part of the development of my ongoing personal work. These designs are currently available for licensing so please contact me for details.
Part of my ongoing personal illustration work has involved the development of illustrations that could be printed on a selection of greeting cards for various occasions. This is a collection of illustrations I have created for a range of Christmas card designs, created using mono printed textures, Shibori dyed fabric and hand drawn motifs combined with digital collage and digital painting techniques for a complex and unique set of designs. These designs are currently available for licensing so please contact me for details.
Placement prints created using hand drawn motifs, monoprinted textures and Shibori dyed fabric as well as digital painting techniques. Now available on a selection of products on my Society6 shop: Camilla Fellas' Society6 Shop.
These designs are currently available for licensing so please contact me for details.
Changing Women's Lives: A Biography of Dame Rosemary Murray by Alison Wilson is a book which I designed to be published by the Unicorn Press on 29th May 2014. The book is a hardcover, with 282 pages. The cover featuring photographs of Rosemary is with a spot Pantone colour of Cambridge Blue and a co-ordinating darker teal from the Cambridge colour guidelines booklet.
Inside the book features over 70 black and white photographs with an eight page section of colour images and also a two page colour section tipped into the front of the book to include the frontispiece: a portrait of Dame Rosemary Murray.
Alongside the design of the book I was also required to create an pre-order form leaflet to match the book design and an invitation design for the launch event.
Spring Burst is a pattern collection featuring a fresh spring inspired colour palette combined with rough hand made textures and complex layering to create a bold and vivid pattern celebrating the vibrancy of spring. With a series of co-ordinating designs Spring Burst would work well on a range of homeware and fashion items such as scarves, cushions and bedding. These designs are currently available for licensing so please contact me for details.
Laurie Lee – A Folio is a collection of artworks by Laurie Lee, collated and written by his daughter Jessy Lee. I designed the book cover and interior layout for the Unicorn Press Ltd to be published on May 1st 2014. The book is a full colour paperback with wide flaps and 128 pages.
Garden Spell is a whimsical floral pattern collection in two colour ways – Dawn and Dusk. The design features playful hand drawn flowers and foliage and intricate swirls alongside co-ordinating patterns in both colour ways which would work well on a range of products from stationery to fashion accessories and homeware. These designs are currently available for licensing so please contact me for details.
Launched in my online shop in January 2014 was a small collection of five designs printed onto pocket notebooks and compact mirrors. The designs are as follows: Love Hearts, Spring Floral, Strawberry, Candy and Rose. I created the designs using a combination of scanned in drawings and computer illustration.
I worked with the Unicorn Press and author William Packer to design a book on the artist Sarah Raphael that was being published to coincide with an exhibition at the Marlborough Fine Art Gallery in November 2013.
The book is 160 pages about the life of Sarah Raphael and her versatile body of work. The book is a hardback with a dust jacket and features a photo of Sarah on the front and one of her self portrait paintings on the back. The endpapers feature a drawing that Sarah made at school. Included in the book are 70 colour illustrations and 20 black and white drawings and photographs.
I designed the book covers for two very similar titles published by the Unicorn Press in October 2013. They are both watercolour sketchbooks, featuring watercolours documenting the funerals of both Sir Winston Churchill and Baroness Margaret Thatcher.
The sketchbook for Churchill is a reprint of the original sketchbook published shortly after his funeral, featuring an updated harback cover using an image from the book itself, painted by Charles Mozley.
The book for Thatcher similarly is published with a hardback cover, using an image from the new book as painted by Thomas J. Plunkett.
Having worked with the Unicorn Press on several different book designs I was asked to create new logos for two of their imprints: Uniform Press focusing on the publication of books about military history and Unity Press which will focus on the publication of books on cultural history, general history and reprints of classic texts.
The main usage of the logos was to be on the spine of books so it was imperative for the designs to be simple and work at a small size.
My design for the Uniform Press took inspiration from UK army insignia and used the three chevrons of a Sergeant reversed out. The top chevron was then manipulated into an angular 'U' for Uniform Press and the remaining chevrons can also be viewed as pages of an open book, reinforcing both the intended usage (for book publications) and the content (military history).
The aim of the logo for the Unity Press was overall to be more simple and elegant as the word unity commonly invokes clichéd images of people holding hands. Again, there is an emphasis on the letter 'U' in the design and it is contained in a circle to epitomise the idea of unity.
Earlier this year in 2013, I was tasked with redesigning and revamping the design of a personal photo calendar for Globe IQ's 'Big Thought' stationery and greetings range.
The calendar is blank inside to allow you to add your own photographs to each month but the dates on the inside of each month required me to update them for 2014 and the interior needed a fresh colour scheme. I also had to redesign the front and back cover of the packaging, using a new colour scheme and striped pattern, as well as adding filtered effects to the provided imagery for the cover to make it new and interesting.
Images courtesy of Globe IQ.
Amero International Ltd is an accounting company specialising in the shipping industry in South America. I worked with them to create a brand new logo for the company to be used on their website and business stationery.
The company wanted a logo design to reflect their company nature as well as highlighting the close link with South America which is where they primarily do business. The logo I created combined symbols representing both investments (the % sign) and I designed the A to look like the sails of a boat, as well as being able to read it as a graph (linking in with the idea of accounting and numbers).
The bright colour scheme of the logo is in relation to the flag of Uruguay which is where Amero International Ltd primarily does its business.
For Globe IQ's 'Big Thought' stationery and greetings range, I was asked to develop a pattern and design packaging and cards for a 50 piece greeting card set.
From a dummy box that I was sent I had to draw up a template for the packaging and then design a pattern featuring owls and flowers in a pink and brown colour scheme which I then had to implement into the template I had drawn. After this I also had to design half of the 50 cards required for the box set, ranging from birthday cards, congratulations and thank you cards to wedding and baby cards.
Images courtesy of Globe IQ.
After many years of providing design consultancy to web design company Chicsystems, the company asked me to work on a rebrand of their logo and promotional materials.
My approach to designing the new logo was to step away from the digital styled fonts and use a robust but contemporary sans-serif to give the brand a modern feel without the clichéd 'digital' aspect that many of its competitors use. The original logo had cool undertones so the colour scheme was tweaked to turn the bright yellow into a warmer orange-yellow and a complimentary warmer blue.
The new logo steps away from the original blue for 'chic' and yellow for 'systems' and instead focusing on highlighting the 'hi', to accentuate the friendly, helpful energy from the logo and as promotional materials are developed, I plan to utilise the 'hi' to highlight this idea further.
The Unicorn Press asked me to work on designing a dust jacket for the reprint of Winston Churchill's book Painting as a Pastime which was published by the Unicorn Press on 1st July 2013.
The cover was designed using an image painted by Churchill himself while I kept the rest of the design clean and simple to allow the beauty of the painting to be the main focus. The cover is a dust jacket with flaps as the book is a hardback of 96 pages. Underneath the dust jacket, the hard cover in red features Winston Churchill's signature in gold foil. His signature was scanned in and required me to clean up the image and prepare it as a vector file to be placed on the cover.
"A painting of the valley in which Chartwell sits forms the jacket of this attractive small hardback book. It exemplifies Churchill’s style."Peter Lewis, review of Painting as a Pastime for The Daily Mail
Finding Cyprus is a web directory in Cyprus that asked me to create an identity for their company. Using the slogan 'Finding Cyprus for you', I developed a concept for a logo that incorporated the simple iconography of a magnifying glass which is associated with the search button on the web.
As well as developing an identity and style for the company, Finding Cyprus required a new full website design, web banner advertisements as well as print designs for business stationery such as business cards for employees, a sales presentation booklet and advertising flyers.
I redesigned their website to provide a clean and consistent look with the top priority being ease of use and ability to find important/useful information quickly. Due to the use of white space I have included in the new design, the layout still looks clear and easy to read despite having more information displayed on the homepage.
This was a design and concept for a magazine I created called 20. Each edition of the quarterly magazine would focus on a particular 'celebrity'. The issue would focus on their biography and would feature 20 views about the current person from the perspective of other public figures.
At the end of the issue there would be a selection of viewpoints from readers who had written in, and a call for people to send in their comments on the figure in the upcoming issue.
The first issue is focused on Yoko Ono, telling the story of her life as the background colour changes for each decade, and includes choice comments from people who may or may not have been associated with her to create a holistic view of the person in question.
The magazine would be issued quarterly, with following issues being focused on Lady Gaga and Vivienne Westwood respectively. As 20 relies on different viewpoints, every image on the cover would have a focus on the eye of the celebrity such as the use of sunglasses, extreme eye make up and so on. To keep each issue current, only people currently in headlines or active at present would be in an issue with the final page dedicated to information on upcoming releases or exhibitions.