Finding Cyprus is a web directory in Cyprus that asked me to create an identity for their company. Using the slogan 'Finding Cyprus for you', I developed a concept for a logo that incorporated the simple iconography of a magnifying glass which is associated with the search button on the web.
As Finding Cyprus is primarily a web directory, I wanted to draw on the idea of the search glass to make it into an easily recognisable logo.
As well as developing an identity and style for the company, Finding Cyprus required a new full website design, web banner advertisements as well as print designs for business stationery such as business cards for employees, a sales presentation booklet and advertising flyers.
The original website for Finding Cyprus was cluttered and lacked consistency within its style and hierarchy. I redesigned their website to provide a clean and consistent look with the top priority being ease of use and ability to find important/useful information quickly. Due to the use of white space I have included in the new design, the layout still looks clear and easy to read despite having more information displayed on the homepage.
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